I’m starting to see more brands play with cool concepts that tie together digital, traditional, and experiential marketing in smart ways.
Its not enough to get people to just visit brand websites (or increasingly, their facebook pages.) We want visitors to take some sort of action.
Budlight Canada tries to get the action going by asking, “Are You In This Ad?” in series of print and out-of-home ads that creatively direct a person to the Bud Light Canada facebook page. If you see yourself in a photo – tag yourself to enter for the big prize.
The campaign plays on the growing trend in social media marketing that it’s not enough just for you to see an ad. But to encourage action that causes your online network of friends to see that brand message too.