PHOTOS: Mobile photo taking goes mainstream during the 2012 Canadian International Auto Show in Toronto

It was another exciting year at the 2012 Canadian International Auto Show in Toronto (#CIAS12) as record attendance turned out. I did a few different things on behalf of General Motors of Canada. Produced some Youtube video. Did a little mobile #Gamification. And shot a few photos for Chevrolet Canada social media properties.

I enjoy shooting the auto shows and depending on the day, have learned to approach it a few different ways. Some days it’s about shooting the cars. Some days it’s about the people. Some days it’s about capturing how the people are interacting with the vehicles.

The big takeaway for me from spending time at the 2012 Auto Shows in Montreal and Toronto is the prominence of mobiles taking photos. All that talk of the death of the point-and-shoot camera does have merit. I witnessed far more photos being taken on mobile cameras than point-and-shoot cams than ever before. (All photos Richard Budman.)

Corvette Stingray Concept. At least one day during the auto show – I hit the floor a couple of hours before the doors open to the public so I can shoot the vehicles without any people around. Visit tubespeed.net.

Licensed automotive technologist Conrad Italiano doing his Engine Build.

Hot Wheels Camaro concept.

Camaro SS convertible on the Playbook.

Playing Chevrolet SCVNGR.

The Foose Cruze.

I’m always challenging myself to find different shots and angles. The Auto Show floor is a treasure trove of picture making opportunities – you just have to spot them.

Chevrolet Product Specialists Veronica, Gary, and Jay.

Classic Chevy’s.

The Hot Wheels die-cast Camaro was a very sought-after collectible during the Auto Show.

General Motors of Canada President and Managing Director Kevin Williams on media day.

My friend (and blogger extraordinaire) Casie Stewart during a Social Media Week Toronto breakfast talk hosted by Chevrolet on the Auto Show floor.