#InsideTheCFL – a lesson in smart #hashtag integration at events

Inside The CFL hashtag

I got the pleasure of attending the #InsideTheCFL event held on October 2nd at Andrew Richards Designs. The event was a text book example on how to properly integrate a #hashtag and ensure the event’s reach extended far beyond the few hundred people in attendance.

There was a time – just a few short years ago that events like this were planned and executed to just touch the people in the room. With the rise of social media – event planners now want to get people in the room to use their mobiles to amplify and extend the reach of the event to a much broader audience online.

The CFL ensured the #InsideTheCFL hashtag was displayed everywhere (even in the bathroom) and had multiple tweet walls displaying the feed in real-time. Since the hashtag managed to get more than 1,500 mentions on the day of the event – it certainly seemed successful.

(all photos my iPhone 5s.)

Inside The CFL hashtag

Inside The CFL hashtag

Inside The CFL hashtag

Inside The CFL hashtag

Inside The CFL hashtag

Inside The CFL hashtag

Inside The CFL hashtag

Inside The CFL hashtag

Inside The CFL hashtag