
OSHAWA, ON – Media were invited to GM Canada’s Oshawa Assembly Plant on February 1, 2012 as the company celebrated the first high-performance Camaro ZL1 to come off the line for public sale.

OSHAWA, ON – Media were invited to GM Canada’s Oshawa Assembly Plant on February 1, 2012 as the company celebrated the first high-performance Camaro ZL1 to come off the line for public sale.

Major brand names partnering with big sporting events is nothing new. National brand advertisers have supported sporting events for decades. Sports themselves have come to rely on the BIG money sponsorship revenue. What’s new is how brands are leveraging often very newsworthy content from the major events they sponsor – especially on social media channels. [...]

Canadian Prime Minister Stephen Harper takes a photo with hockey fans during the first intermission of Team Canada’s IIHF World Junior Hockey Championship game at Rexall Place, Edmonton. (December 28, 2011)

I’ve never been shy in saying I think Guns N’ Roses is one of the greatest rock bands ever. Sure, in their heyday they self-destructed in a haze of drug addiction and Axl’s mood swings. But in those brief few years – nobody should doubt Gn’R created some of the finest rock songs ever. I’d [...]

Had the pleasure to recently shoot an assignment at BMO Field – Toronto’s home to soccer action. The occasion in mid-October was the Canada Men’s National Soccer Team as they are in the midst of qualifying play for 2014 FIFA World Cup Brazil match play. I hadn’t shot at BMO Field before, so it was [...]

The Occupy Wall Street movement made its way to Toronto yesterday. Hadn’t planned to shoot it as I was heading to the camera show. When I missed my Go bus by one frickin’ minute, and had another hour to kill, figured I’d check out King and Bay where the demonstrators were beginning to gather. Protest [...]

October is one of the biggest ever for Chevrolet Canada with the launch of three ground breaking new vehicles – the 2012 Chevrolet Volt, Sonic, and Orlando. The award-winning team at MacLaren McCann Toronto has been hard at work for months creating, planning, and now executing one of the largest mass marketing efforts in GM [...]

October is shaping up as the biggest ever for Chevrolet Canada with the launch of three ground breaking new vehicles – the 2012 Chevrolet Volt, Sonic, and Orlando. I’m excited to play a very small part of a very large team spearheading communication efforts to let Canadians know about these exciting and award-winning new automobiles. [...]

I was excited to cover the Toronto International Film Festival for Cadillac again this year. Our @Festivalinsider social media program has grown so that I was asked by several major news outlets to interview about my TIFF experiences. When CBC.ca reporter Manori Ravindran called about wanting to learn more about what photographers go through covering [...]

I’m starting to see more brands play with cool concepts that tie together digital, traditional, and experiential marketing in smart ways. Its not enough to get people to just visit brand websites (or increasingly, their facebook pages.) We want visitors to take some sort of action. Budlight Canada tries to get the action going by [...]

Was really happy to find these from a vendor today at Toronto’s Chin Picnic. These Gel Heating Pads can save a photographer’s life (or, at least their hands.) If you ever have to shoot outdoors in the freezin’ cold, and your like me and can’t always wear gloves because you need your fingers free – [...]

Lot’s of bands in Toronto for busy concert season. Tuesday, June 28th sees Sade at ACC, Motley Crue headlines, and the Toronto Jazz Festival still in full swing.
If you feel like browsing threw some of the best shot news editorial pictures of our times – check out the archives at WORLD PRESS PHOTO. The archive contains over 10,000 images from 50 years of its annual photography competition. The class of 2009 photos are now making their exhibitions around the world. The 2009 [...]
© 2012-social media design and photography by Richard Budman