Food photography and branding for Pulled Pork at the Royal Winter Fair in Toronto

I love the The Royal Winter Fair – it is one of Toronto’s longest running events. And of all the fun things to do at the Fair – people come to eat! So when a client came to me with a re-branding and photography project for a pulled pork concept at the Fair – I […]

Food photography at The MANE Event in London, Ontario – Montreal smoked meat sandwiches cut fresh from the brisket

I love when a food photography client needs me visit a city i haven’t discovered in years. Spent the weekend in London, Ontario at The MANE Event. It’s also plus I never seem go hungry working on food photography assignments. This weekends was delicious Montreal smoked meat and corned beef cut fresh from the brisket. […]

#HubbaAA a fun road trip across America sharing photos in real-time

​I finally made the move to upgrade my DSLR body this year. After much research and testing – we settled on the Nikon D750. The key upgrades for me being the move to a full-frame sensor and wifi capabilities. I quickly put the camera to the test when in early 2016 worked with product information […]

I helped set an Official Guinness World Record for Chevrolet Canada during the Toronto Pan Am Games

My favourite book when I was a kid was the Guinness World Records book. So to have a chance and work officially with the company was quite a thrill. I’m proud our Chevrolet Canada Pan Am Games activation set an official Guinness World Record – the most people generating electricity in one week – 4,739! […]

Media Day at the 2015 Canadian International Auto Show

It was my fifth straight media day shooting on behalf of General Motors of Canada. I’ve enjoyed how my agency role in helping manage activations on the Canadian auto show tour has evolved over the years from much more than just taking photos. But come media day – I’m happy to still be able to […]

#InsideTheCFL – a lesson in smart #hashtag integration at events

I got the pleasure of attending the #InsideTheCFL event held on October 2nd at Andrew Richards Designs. The event was a text book example on how to properly integrate a #hashtag and ensure the event’s reach extended far beyond the few hundred people in attendance. There was a time – just a few short years […]

VIDEO: Chad Brownlee’s Lay Down The Tailgate for the Chevrolet Silverado 250 Race

Chevrolet Canada was the title sponsor of the Silverado 250 NASCAR Truck race and had JUNO nominated recording artist Chad Brownlee making an appearance at Canadian Tire Motorsport Park that Labour Day weekend. Of the 50+ social media videos I produced and directed for Chevrolet Canada during my agency years – this is one of […]

2014 World Mastercard Fashion Week: Toronto

I was tasked to get some shots of Mastercard’s sponsor activation during World Mastercard Fashion Week taking place in David Pecaut Square during October, 2014 in Toronto. Picking up on the whole #selfie vibe – Mastercard was encouraging fashion show attendees to tweet / instagram a photo in front of their very unique selfie mirror […]

PHOTOS: Working at Rogers Cup tennis in Toronto and Montreal on behalf of Buick Canada

Fan favorite (and eventual 2013 Rogers Cup champion) Rafael Nadal signs autographs on leaving Uniprix Stadium in Montreal after his quarter-final win. One of my favorite events of the year to work is Rogers Cup tennis. I helped manage Buick Canada’s sponsorship and my role in this activation has grown over the three years I’ve […]

PHOTOS: Colleagues

One of the busiest shooting weeks I’ve had in a while finally ended. It started out on the western coast of Canada as Chevrolet’s Safe & Fun hockey festival took me to Richmond, BC. It quickly followed up with three straight days out in Bowmanville, Ontario’s Canadian Tire Motorsports Park So, no question we’re feeling […]

PHOTOS: Chevrolet at the Victoria Day Speedfest Weekend at Canadian Tire Motorsports Park

Spent a nice Sunday up at Canadian Tire Motorsports Park (which will forever be known to me as Mosport.) It turned out to be a beautiful sunny day and was quite happy with many of my shots (though, if I made any mistakes – it was this.) Race car drivers get the pretty girls. Photographers […]

PHOTOS: Shooting Team Canada at the Women’s World Hockey Championship in Ottawa

I was in Ottawa, Ontario in early April for the 2013 Women’s World Hockey Championship. Was there to shoot on behalf of Chevrolet Canada who is a proud sponsor of Team Canada. It was a great tournament and here I’ll admit to enjoying women’s hockey far more than I thought I would. Simply put – […]

Hashtag Contests: Find the Chevrolet Spark and tweet a photo on #StartWithASpark

It was great to be part of the team that worked on Chevrolet Canada’s #StartWithASpark contest. The Chevrolet Spark is part of the new breed of urban car coming to Canada – small, very fuel efficient, and connects with an internet savvy consumer group that want a ride that feels like an extension of their […]

PHOTOS: In Salt Lake City, Utah for #WhatDrivesYou interviews with the Canadian Women’s National Soccer Team on the eve of the London Games

Took a trip to Salt Lake City in late June to meet up with the Canadian Women’s National Soccer Team. We were there to interview a few players as part of the What Drives You? video series. It was really something special to see the women’s team become the story of the London Games. When […]

PHOTOS: In beautiful Vancouver for the Auto Show at a busy BC Place Stadium

Had an amazing week on Canada’s west coast recently and was quickly reminded that Vancouver is indeed one of this country’s most beautiful cities. By the time I was flying over the famous Canadian Rockies – my anticipation for a week in Vancouver couldn’t have been greater. It wasn’t all fun and games (actually, a […]

VIDEO: Bringing fun and engagement to an Auto Show Floor: Chevrolet and Hot Wheels team-up with mobile gaming app SCVNGR for #CIAS12

It has been an exciting few months being part of the team at MacLaren Momentum Toronto that designs the Canadian International Auto Show (#CIAS12) display for Chevrolet on behalf of GM Canada. My small role in the very big process has been to create and leverage on official Chevrolet Canada social media channels originally produced […]

BLOG: A convergence of experiential marketing and social media at the World Junior Hockey Championship in Edmonton

Major brand names partnering with big sporting events is nothing new. National brand advertisers have supported sporting events for decades. Sports themselves have come to rely on the BIG money sponsorship revenue. What’s new is how brands are leveraging often very newsworthy content from the major events they sponsor – especially on social media channels. […]

PHOTOS: Shooting Canada Men’s National Soccer Team at BMO Field for Chevrolet in their quest to qualify for 2014 FIFA World Cup Brazil

Had the pleasure to recently shoot an assignment at BMO Field – Toronto’s home to soccer action. The occasion in mid-October was the Canada Men’s National Soccer Team as they are in the midst of qualifying play for 2014 FIFA World Cup Brazil match play. I hadn’t shot at BMO Field before, so it was […]

Building a layer of social media chatter around the biggest Chevrolet vehicle launch ever in Canada

October is one of the biggest ever for Chevrolet Canada with the launch of three ground breaking new vehicles – the 2012 Chevrolet Volt, Sonic, and Orlando. The award-winning team at MacLaren McCann Toronto has been hard at work for months creating, planning, and now executing one of the largest mass marketing efforts in GM […]

PHOTO: Novak Djokovic arrives at Uniprix Stadium in Montreal for Rogers Cup tennis play

The world’s no. 1 tennis player, Novak Djokovic arrives to Uniprix Stadium in Montreal on Friday, August 12, 2011 for Rogers Cup quarter-final play. Djokovic would go on to win the 2011 Rogers Cup championship.