#HubbaAA a fun road trip across America sharing photos in real-time

​I finally made the move to upgrade my DSLR body this year. After much research and testing – we settled on the Nikon D750. The key upgrades for me being the move to a full-frame sensor and wifi capabilities. I quickly put the camera to the test when in early 2016 worked with product information […]

I helped set an Official Guinness World Record for Chevrolet Canada during the Toronto Pan Am Games

My favourite book when I was a kid was the Guinness World Records book. So to have a chance and work officially with the company was quite a thrill. I’m proud our Chevrolet Canada Pan Am Games activation set an official Guinness World Record – the most people generating electricity in one week – 4,739! […]

#InsideTheCFL – a lesson in smart #hashtag integration at events

I got the pleasure of attending the #InsideTheCFL event held on October 2nd at Andrew Richards Designs. The event was a text book example on how to properly integrate a #hashtag and ensure the event’s reach extended far beyond the few hundred people in attendance. There was a time – just a few short years […]

VIDEO: Canadian Women’s National hockey team on playing Safe & Fun hockey

One of the programs I really enjoy working on at the agency is Chevrolet Canada’s sponsorship and support for hockey. From the partnership with Hockey Canada to grassroots hockey support on the award-winning Safe & Fun hockey helmet program – it’s been very rewarding to be involved with these initiatives. I have a few roles […]

Hashtag Contests: Find the Chevrolet Spark and tweet a photo on #StartWithASpark

It was great to be part of the team that worked on Chevrolet Canada’s #StartWithASpark contest. The Chevrolet Spark is part of the new breed of urban car coming to Canada – small, very fuel efficient, and connects with an internet savvy consumer group that want a ride that feels like an extension of their […]

PHOTOS: In beautiful Vancouver for the Auto Show at a busy BC Place Stadium

Had an amazing week on Canada’s west coast recently and was quickly reminded that Vancouver is indeed one of this country’s most beautiful cities. By the time I was flying over the famous Canadian Rockies – my anticipation for a week in Vancouver couldn’t have been greater. It wasn’t all fun and games (actually, a […]

VIDEO: Bringing fun and engagement to an Auto Show Floor: Chevrolet and Hot Wheels team-up with mobile gaming app SCVNGR for #CIAS12

It has been an exciting few months being part of the team at MacLaren Momentum Toronto that designs the Canadian International Auto Show (#CIAS12) display for Chevrolet on behalf of GM Canada. My small role in the very big process has been to create and leverage on official Chevrolet Canada social media channels originally produced […]

BLOG: A convergence of experiential marketing and social media at the World Junior Hockey Championship in Edmonton

Major brand names partnering with big sporting events is nothing new. National brand advertisers have supported sporting events for decades. Sports themselves have come to rely on the BIG money sponsorship revenue. What’s new is how brands are leveraging often very newsworthy content from the major events they sponsor – especially on social media channels. […]

Building a layer of social media chatter around the biggest Chevrolet vehicle launch ever in Canada

October is one of the biggest ever for Chevrolet Canada with the launch of three ground breaking new vehicles – the 2012 Chevrolet Volt, Sonic, and Orlando. The award-winning team at MacLaren McCann Toronto has been hard at work for months creating, planning, and now executing one of the largest mass marketing efforts in GM […]

Journey through the Toronto International Film Festival with Cadillac Festival Insider social media reporting

On behalf of Cadillac, the official vehicle of the Toronto International Film Festival, I’m thrilled to be covering all things TIFF again for another year in a unique social media reporting assignment. With my insider reporting partner Skye Collyer, in our beautiful Cadillac CTS-V coupe we’ll ride to some of the best of what TIFF […]

PHOTO: Novak Djokovic arrives at Uniprix Stadium in Montreal for Rogers Cup tennis play

The world’s no. 1 tennis player, Novak Djokovic arrives to Uniprix Stadium in Montreal on Friday, August 12, 2011 for Rogers Cup quarter-final play. Djokovic would go on to win the 2011 Rogers Cup championship.

Bud Light Canada on Facebook encourages action by asking, “Are You In This Ad?”

I’m starting to see more brands play with cool concepts that tie together digital, traditional, and experiential marketing in smart ways. Its not enough to get people to just visit brand websites (or increasingly, their facebook pages.) We want visitors to take some sort of action. Budlight Canada tries to get the action going by […]