PHOTOS: Working at Rogers Cup tennis in Toronto and Montreal on behalf of Buick Canada

Fan favorite (and eventual 2013 Rogers Cup champion) Rafael Nadal signs autographs on leaving Uniprix Stadium in Montreal after his quarter-final win. One of my favorite events of the year to work is Rogers Cup tennis. I helped manage Buick Canada’s sponsorship and my role in this activation has grown over the three years I’ve […]

PHOTO: Kristen Stewart makes time for fans at the Toronto International Film Festival premiere of “On The Road”

Kristen Stewart poses with a fan at the Ryerson Theatre premiere of “On The Road” during the opening night of the Toronto International Film Festival. (September 6, 2012 / R.Budman / shot7.com)

TIFF’12 PHOTOS: Press conference arrivals at the Bell Lightbox

I didn’t do TIFF this year like I had in the past. Sponsors change and life moves on. Except for opening night – when I was curious what the scene for Kristen Stewart would be like – I’ve largely stayed away from shooting TIFF this year. I even got the chance to actually enjoy a […]

BLOG: A convergence of experiential marketing and social media at the World Junior Hockey Championship in Edmonton

Major brand names partnering with big sporting events is nothing new. National brand advertisers have supported sporting events for decades. Sports themselves have come to rely on the BIG money sponsorship revenue. What’s new is how brands are leveraging often very newsworthy content from the major events they sponsor – especially on social media channels. […]