VIDEO: Canadian Women’s National hockey team on playing Safe & Fun hockey

One of the programs I really enjoy working on at the agency is Chevrolet Canada’s sponsorship and support for hockey. From the partnership with Hockey Canada to grassroots hockey support on the award-winning Safe & Fun hockey helmet program – it’s been very rewarding to be involved with these initiatives. I have a few roles […]

PHOTOS: Silverado media launch high up the mountains of Newfoundland

Spent a couple of days at one of the easternmost places of North America – the island of Newfoundland. Was there to shoot the media launch of the 2014 Chevrolet Silverado truck for General Motors of Canada. I hadn’t been this far out east before and while I do love my province of Ontario – […]

BLOG: A convergence of experiential marketing and social media at the World Junior Hockey Championship in Edmonton

Major brand names partnering with big sporting events is nothing new. National brand advertisers have supported sporting events for decades. Sports themselves have come to rely on the BIG money sponsorship revenue. What’s new is how brands are leveraging often very newsworthy content from the major events they sponsor – especially on social media channels. […]

Leah Pinsent plants a big kiss on dad Gordon at annual Canadian Film Centre Barbecue

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