Posted by Richard Budman on Wednesday, November 3, 2010 · Leave a Comment
October was a big month in Canada for General Motors as they readied for the launch of a new automobile – the Chevrolet Cruze. In my role as a Chevrolet On Scene insider – I was happy to provide some social media and photography help in two separate but very unique events who’s purpose was to introduce the new Chevrolet Cruze to Canadians.
The 5th annual Nuit Blanche street arts festival showcases unique art installations set-up in public spaces throughout Toronto overnight. Close to one million people come out and enjoy Nuit Blanche and it would be the first official peak Canadians had at this new vehicle GM was betting could emerge as a leader in the sub-compact car category. CRUZE Remix – was a sponsored installation during the late night arts festival and allowed thousands to experience and enjoy the new Chevrolet Cruze in a mash-up of video art, music, and test-drives.
A few weeks later, Cruze World in Toronto’s busy Yonge-Dundas Square would provide the official Chevrolet kick-off for a week of launch events around the country. I was on scene again at Yonge-Dundas sq. for Chevrolet to tweet all things Cruze and capture in photos some of the great people who help make an event like this happen, as well, many who dropped by the downtown Toronto square to experience the new Chevrolet Cruze firsthand.