Category: Experiential

PHOTOS: Colleagues

Richard Budman sports experiential photography toronto mosport coolOne of the busiest shooting weeks I’ve had in a while finally ended. It started out on the western coast of Canada as Chevrolet’s Safe & Fun hockey festival took me to Richmond, BC. It quickly followed up with three straight days out in Bowmanville, Ontario’s Canadian Tire Motorsports Park So, no question we’re feeling […]

PHOTOS: Chevrolet at the Victoria Day Speedfest Weekend at Canadian Tire Motorsports Park

chevrolet camaro canadian tire motorsports park trans am shot7.com photoSpent a nice Sunday up at Canadian Tire Motorsports Park (which will forever be known to me as Mosport.) It turned out to be a beautiful sunny day and was quite happy with many of my shots (though, if I made any mistakes – it was this.) Race car drivers get the pretty girls. Photographers […]

PHOTOS: Shooting Team Canada at the Women’s World Hockey Championship in Ottawa

womens world hockey championship ottawa canada budman photographyI was in Ottawa, Ontario in early April for the 2013 Women’s World Hockey Championship. Was there to shoot on behalf of Chevrolet Canada who is a proud sponsor of Team Canada. It was a great tournament and here I’ll admit to enjoying women’s hockey far more than I thought I would. Simply put – […]

Hashtag Contests: Find the Chevrolet Spark and tweet a photo on #StartWithASpark

spark-start1It was great to be part of the team that worked on Chevrolet Canada’s #StartWithASpark contest. The Chevrolet Spark is part of the new breed of urban car coming to Canada – small, very fuel efficient, and connects with an internet savvy consumer group that want a ride that feels like an extension of their […]

PHOTOS: In Salt Lake City, Utah for #WhatDrivesYou interviews with the Canadian Women’s National Soccer Team on the eve of the London Games

wnt-utah11Took a trip to Salt Lake City in late June to meet up with the Canadian Women’s National Soccer Team. We were there to interview a few players as part of the What Drives You? video series. It was really something special to see the women’s team become the story of the London Games. When […]

PHOTOS: In beautiful Vancouver for the Auto Show at a busy BC Place Stadium

Had an amazing week on Canada’s west coast recently and was quickly reminded that Vancouver is indeed one of this country’s most beautiful cities. By the time I was flying over the famous Canadian Rockies – my anticipation for a week in Vancouver couldn’t have been greater. It wasn’t all fun and games (actually, a […]

VIDEO: Bringing fun and engagement to an Auto Show Floor: Chevrolet and Hot Wheels team-up with mobile gaming app SCVNGR for #CIAS12

It has been an exciting few months being part of the team at MacLaren Momentum Toronto that designs the Canadian International Auto Show (#CIAS12) display for Chevrolet on behalf of GM Canada. My small role in the very big process has been to create and leverage on official Chevrolet Canada social media channels originally produced […]

BLOG: A convergence of experiential marketing and social media at the World Junior Hockey Championship in Edmonton

Major brand names partnering with big sporting events is nothing new. National brand advertisers have supported sporting events for decades. Sports themselves have come to rely on the BIG money sponsorship revenue. What’s new is how brands are leveraging often very newsworthy content from the major events they sponsor – especially on social media channels. […]

PHOTOS: Shooting Canada Men’s National Soccer Team at BMO Field for Chevrolet in their quest to qualify for 2014 FIFA World Cup Brazil

Had the pleasure to recently shoot an assignment at BMO Field – Toronto’s home to soccer action. The occasion in mid-October was the Canada Men’s National Soccer Team as they are in the midst of qualifying play for 2014 FIFA World Cup Brazil match play. I hadn’t shot at BMO Field before, so it was […]

Building a layer of social media chatter around the biggest Chevrolet vehicle launch ever in Canada

October is one of the biggest ever for Chevrolet Canada with the launch of three ground breaking new vehicles – the 2012 Chevrolet Volt, Sonic, and Orlando. The award-winning team at MacLaren McCann Toronto has been hard at work for months creating, planning, and now executing one of the largest mass marketing efforts in GM […]

PHOTO: Novak Djokovic arrives at Uniprix Stadium in Montreal for Rogers Cup tennis play

The world’s no. 1 tennis player, Novak Djokovic arrives to Uniprix Stadium in Montreal on Friday, August 12, 2011 for Rogers Cup quarter-final play. Djokovic would go on to win the 2011 Rogers Cup championship.