Hashtag Contests: Find the Chevrolet Spark and tweet a photo on #StartWithASpark
It was great to be part of the team that worked on Chevrolet Canada’s #StartWithASpark contest. The Chevrolet Spark is part of the new breed of urban car coming to Canada – small, very fuel efficient, and connects with an internet savvy consumer group that want a ride that feels like an extension of their […]
Filed Under: Blog, Experiential, Latest, Social Media Tagged With: Chevrolet, contests, Twitter
PHOTOS: In beautiful Vancouver for the Auto Show at a busy BC Place Stadium
Had an amazing week on Canada’s west coast recently and was quickly reminded that Vancouver is indeed one of this country’s most beautiful cities. By the time I was flying over the famous Canadian Rockies – my anticipation for a week in Vancouver couldn’t have been greater. It wasn’t all fun and games (actually, a […]
Filed Under: Blog, Experiential, Latest, Social Media Tagged With: Auto Show, Vancouver
VIDEO: Bringing fun and engagement to an Auto Show Floor: Chevrolet and Hot Wheels team-up with mobile gaming app SCVNGR for #CIAS12
It has been an exciting few months being part of the team at MacLaren Momentum Toronto that designs the Canadian International Auto Show (#CIAS12) display for Chevrolet on behalf of GM Canada. My small role in the very big process has been to create and leverage on official Chevrolet Canada social media channels originally produced […]
Filed Under: Blog, Events, Experiential, Latest, Social Media Tagged With: Auto Show, Gamification
BLOG: A convergence of experiential marketing and social media at the World Junior Hockey Championship in Edmonton
Major brand names partnering with big sporting events is nothing new. National brand advertisers have supported sporting events for decades. Sports themselves have come to rely on the BIG money sponsorship revenue. What’s new is how brands are leveraging often very newsworthy content from the major events they sponsor – especially on social media channels. […]
Filed Under: Blog, Experiential, Social Media, The Fans Tagged With: Canada, Edmonton, Hockey
Building a layer of social media chatter around the biggest Chevrolet vehicle launch ever in Canada
October is one of the biggest ever for Chevrolet Canada with the launch of three ground breaking new vehicles – the 2012 Chevrolet Volt, Sonic, and Orlando. The award-winning team at MacLaren McCann Toronto has been hard at work for months creating, planning, and now executing one of the largest mass marketing efforts in GM […]
Filed Under: Blog, Events, Experiential, Latest, Social Media Tagged With: Chevrolet
Journey through the Toronto International Film Festival with Cadillac Festival Insider social media reporting
On behalf of Cadillac, the official vehicle of the Toronto International Film Festival, I’m thrilled to be covering all things TIFF again for another year in a unique social media reporting assignment. With my insider reporting partner Skye Collyer, in our beautiful Cadillac CTS-V coupe we’ll ride to some of the best of what TIFF […]
Filed Under: Blog, Latest, Press, Social Media, TIFF Tagged With: TIFF
PHOTO: Novak Djokovic arrives at Uniprix Stadium in Montreal for Rogers Cup tennis play
The world’s no. 1 tennis player, Novak Djokovic arrives to Uniprix Stadium in Montreal on Friday, August 12, 2011 for Rogers Cup quarter-final play. Djokovic would go on to win the 2011 Rogers Cup championship.
Filed Under: Experiential, Featured News, Latest, Social Media, Sports Tagged With: cars, Experiential, Montreal, tennis
Bud Light Canada on Facebook encourages action by asking, “Are You In This Ad?”
I’m starting to see more brands play with cool concepts that tie together digital, traditional, and experiential marketing in smart ways. Its not enough to get people to just visit brand websites (or increasingly, their facebook pages.) We want visitors to take some sort of action. Budlight Canada tries to get the action going by […]
Filed Under: iPhone Photos, Marketing, Social Media Tagged With: ads, facebook, tags