August 23, 2015 by
My favourite book when I was a kid was the Guinness World Records book. So to have a chance and work officially with the company was quite a thrill. I’m proud our Chevrolet Canada Pan Am Games activation set an official Guinness World Record – the most people generating electricity in one week – 4,739!
A true team effort!
Of all the projects I got to be part of during my time at McCann Canada the one I probably love the most is working on Chevrolet’s sponsorship of the 2015 Pan Am Games in Toronto.
I got to work closely with over a dozen vendors for the build and the Pan Am TO2015 organizing team during The Games to manage a 1m+ budget for Chevrolet’s 16 day activation at Pan Am Park (we built the world’s largest ever custom slot-car track!)
I was further responsible for working closely with both Chevrolet’s social media and PR teams to ensure engaging content was produced around this exciting activation.