March 5, 2015 by
It was my fifth straight media day shooting on behalf of General Motors of Canada. I’ve enjoyed how my agency role in helping manage activations on the Canadian auto show tour has evolved over the years from much more than just taking photos. But come media day – I’m happy to still be able to play the photographer role for at least one day.
As Account Supervisor on the McCann Team responsible for helping manage the Auto Show activations for General Motors of Canada. It was amazing to work with some great vendors and creative talent.
I’ve worked for years with Conrad Italiano – so it was good to bring him back to the Auto Show floor for his amazing engine build display. In managing the budget for this activation and ensuring Conrad had all the necessary truck parts he needed for an engaging presentation and display I learned it ain’t easy securing just the engine from an amazing and innovative Chevy truck (but I did get one from Texas!)