PHOTOS: Working at Rogers Cup tennis in Toronto and Montreal on behalf of Buick Canada

Fan favorite (and eventual 2013 Rogers Cup champion) Rafael Nadal signs autographs on leaving Uniprix Stadium in Montreal after his quarter-final win.

One of my favorite events of the year to work is Rogers Cup tennis. I was helping manage Buick Canada’s sponsorship and my role in this activation has grown over the three years I’ve been involved. From taking photos for social media, to managing the iPad interactive elements and a #MyLuxuryIs twitter contest – Rogers Cup in Toronto and Montreal was a very busy 2 weeks for me. (All photos Richard Budman / MacLaren McCann)

I’m always trying to shoot the action from a sponsor’s perspective.

2013 Rogers Cup champion Rafael Nadal on his way into Uniprex Stadium.Canadian Vasek Pospisil had a memorable Rogers Cup. He found himself in a semi-final against fellow Canuck Milos Raonic.

The highlight on the Women’s side for me was watching unseeded Sorana Cîrstea fight her way to a final againt Serena Williams. It was cool to see lots of Romanian fans in the stands cheering on her upsets.

We ran a twitter contest during the Rogers Cup. Encouraging people to share their idea of luxury with @BuickCanada using the #MyLuxuryIs hashtag.