September 28, 2012 By Leave a Comment
It was great to be part of the team that worked on Chevrolet Canada’s #StartWithASpark contest. The Chevrolet Spark is part of the new breed of urban car coming to Canada – small, very fuel efficient, and connects with an internet savvy consumer group that want a ride that feels like an extension of their smart phones.
So it was a natural fit to engage consumers in a promotion that encourages them to use their smart phone and social networks to enter.
From September 21st – 30th, people in Montreal, Vancouver, and Toronto have been finding the Chevrolet Spark’s tucked away in cool downtown locations.
They snap a picture on their mobile and tweet the photo while tagging it #StartWithASpark and they’re automatically entered to win a $10,000 prize pack of great stuff.
WATCH THE VIDEO TO LEARN MORE
OFFICIAL CONTEST WEBSITE