VIDEO: Chad Brownlee’s Lay Down The Tailgate for the Chevrolet Silverado 250 Race

Chevrolet Canada was the title sponsor of the Silverado 250 NASCAR Truck race and had JUNO nominated recording artist Chad Brownlee making an appearance at Canadian Tire Motorsport Park that Labour Day weekend.

Of the 50+ social media videos I produced and directed for Chevrolet Canada during my agency years – this is one of my favorites. I’m most proud of the fact we conceived the idea just 48 hours before the event and we were still able to negotiate a music license deal for the video and arrange for the talent performance (note: we had Chad Brownlee for just 1 hour of performance time – we managed to shoot him performing the song 3 times in 3 different locations around the park.)