BLOG: The White Cashmere Collection fashion show provides a fun afternoon of shooting

Posted by Richard Budman on Thursday, September 23, 2010, · Leave a Comment

I don’t usually get a chance to shoot many fashion shows. But they certainly are fun when I do (and really, how can you not love photographing really beautiful women?) There was a unique show happening at the Art Galley of Ontario yesterday afternoon all in support of raising awareness for the Canadian Breast Cancer Foundation.

The White Cashmere Collection show features 15 designs all crafted in Cashmere Bathroom Tissue, Canada’s best-selling brand. This year’s collection was headlined by Canada’s Next Top Model, Meaghan Waller.

The campaign is entering it’s 7th successful year and is the brainchild of award-winning PR agency, Strategic Objectives.

Like most publicity initiatives these days, there is a vibrant social media component to the White Cashmere Collection campaign. It’s actually through twitter where I met the amazing Strategic Objectives chief Deborah Weinstein (@DebWeinstein) which led to my invitation.


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